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Do you know? Trustpilot says that 9 out of 10 people around the world take the time to read reviews before buying anything online.
It’s crucial to collect and get authentic customer reviews (not fake ones) for your online products. And it would make your online store reliable, trustworthy, and a better place to make purchases.
This is possible when you use a smart review app for your online store and take this factor as a serious one. However, it’s a tough task to find the best review app for a Shopify store.
But if you can align your issues and draw your plan for what you need, then you can pick up the right one for your Shopify store. Once you find it, it will surely drive more sales along with customer trust.
But before we show you how to add a review app to the Shopify store, we want to discuss why online reviews matter and the benefits you’ll get after using an online review tool for your Shopify store.
Absolutely, yes.
As said above, authentic customer reviews build trust, loyalty, and reliability. One of the main reasons is that around 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations - Invesp.
If your review section of the product page is not organized and up to the mark, then you're definitely missing out on an opportunity to grab a potential customer base. And it will create a very bad impression on your online store, for sure.
Let’s see why online reviews are important for customers and businesses:
Apart from these common benefits, there are a lot of useful outcomes of online reviews. Let’s see what statistics say about online reviews.
It clearly shows that a smart review system for an online store is a win-win thing, for sure. Now let’s talk about one of the popular e-commerce yet fully-hosted platforms—Shopify; and how it will be beneficial for you if you use a review app for your Shopify store.
We already know that an online review system is a vital part of any eCommerce platform. From Amazon and Big Commerce to WooCommerce or Magento, every eCommerce marketplace platform has its own review system and process.
Customers can visit, investigate the product details, go through the reviews and then come to the buying decision if everything goes well in their favor.
Shopify is a popular eCommerce platform and a fully hosted solution. It means it operates on its own servers and you don’t have to buy web hosting, write any code, or install any software to use it.
Apart from that, it’s a web app (SaaS) that lets you create your own online store easily. It gives you a wide range of "themes" that you can change to fit your own brand, and lets you sell both physical and digital products.
Like other eCommerce platforms, customers can also add their reviews and leave their ratings on a product or service taken from the store.
However, the truth is that you can't modify the review system on your own because Shopify doesn't have a built-in way to handle or gather product reviews in this manner. For that, you would need to get help from a third-party Shopify reviews app.
There are different available Shopify reviews apps that you can find in the Shopify App Store. For that, you can buy the most desired ones for your store. Some of them offer a free trial, so you can give it a try before purchasing the pro package. Then customize the app depending on your needs.
However, you might be thinking, "Why would I need a Shopify Reviews App for my store?" right? Well, let’s move on to the next section.
As discussed above, Shopify doesn’t have a default review system. So, adding an online review system to your Shopify store could make your store more reliable and trustworthy. In that case, a review app or tool could help you manage, control, and oversee all the customers’ reviews from a centralized place.
This will also help you take the necessary steps whenever they are required.
Almost 59% of people check the ratings and reviews before downloading a new app - Apptentive
By using a reliable Shopify review app, you can get several facilities such as:
Let’s check out the next section:-
As an online shop owner, it’s a tough decision to choose the right review app for your Shopify store. You have to take this course seriously and consider some metrics to pick up the most suitable ones for your store such as scalability, ease of use, simplicity, integrations, useful features and so on. Along with these, the pricing is also a valuable thing to consider before using a Shopify review app.
For example, we have made a list of parameters to help you choose the best solution for your e-commerce store. Let's examine each one in turn:
We have compiled this list after going through many different product review apps in the Shopify store. Before you buy a review app for your store, you can make sure it meets these needs and fits into your time, budget, and resources. Check out our list of the best review app for Shopify.
Let’s see how to add a product review app to a Shopify store.
Since Shopify doesn't come with a built-in review system, the best way to add reviews to your Shopify store is to install a product reviews app. Here is a comprehensive guide on how to add product reviews on your Shopify store, and we'll be using ReviewXpo, for reference.
Step 1: Search and open “ReviewXpo Product Reviews App” from the Shopify app store and click on “Add App”.
Step 2: Select "Install app" to download ReviewXpo to your Shopify store.
Step 3: Choose your preferred plan and click on "Let's Get Started".
Step 4: Choose the “Brand and Star color” based on your preferences. Likewise, you can click "Skip" because they can be changed at any time.
Step 5: Customize your "Auto Review Request Email" to send emails asking for reviews after a product purchase. Or select "Skip" to maintain the default configuration. This is completely customizable at any time.
Step 6: Click on "View the Dashboard" to complete the onboarding procedure.
Now you are ready to set up your review section.
Two review widgets are available from ReviewXpo:
You won't need to manually add the review section to your Shopify store after installation because ReviewXpo will automatically integrate the widgets into your products page. The position can also be changed to suit your preferences.
You are aware that the default positions of the widgets' can be modified to suit your preferences. So as a bonus part, we'll demonstrate how to customize the review widgets in this section.
Step 1: From the "Online Store" dropdown, open "Themes".
Step 2: Click on "Customize" to open the theme editor webpage.
Step 3: Click the "Home page" dropdown in the top center of the page, then select "Products" to open the "Default Product" page.
Step 4: Drag and drop any widget from the sidebar into the section you want to use it in.
Step 5: Lastly, click "Save".
Regardless of the app you choose to install, make an effort to become familiar with it completely so you can use it with ease to generate reviews and increase conversion.
Yes, of course, it’s 100% safe to use. Shopify is Level 1 PCI DSS compliant, which means that it meets all six types of PCI standards. It keeps your network safe. It has dedicated programs for quick issue fixes and tests and checks the network regularly.
You can add your reviews on Shopify in the following ways:-
Step 1: Navigate to the Shopify theme editor.
Step 2: In the theme editor, find the product page template.
Step 3: Click “Add section” and find the reviews section under “Apps”.
Step 4: Customize your Product Reviews block(s).
ReviewXpo is the best Shopify review app right now. Here, you can send review requests to customers via email and SMS. For every review, you can provide your customers with special discounts. Additionally, you have the option to customize your review widgets and can decide to display reviews according to your preferences.
No. Fake reviews violate Google's guidelines. If you get caught, your pages could be removed from the search results, you could be banned from Google, and you could lose all of your rich results.
Here are some real practices that you can follow to build real customer trust:
Customers can trust that your business will do what it says it will do if they see that you respond to reviews and use them to make your business better. And positive reviews that talk about your company's mission and values can help potential customers figure out what kind of business you run.
Using a top Shopify app, you can take your eCommerce store to the next level by collecting and displaying reviews on your store. This helps to make an easier decision for customers whether to buy from you or not.
According to the latest update of online reviews - the conversion rates of product pages with reviews are up to 3.5 times higher than those that don’t- Bazaarvoice
There is a huge chance for your business if you still haven’t used any review tool or app for your Shopify store. So, think about the facts we've talked about so far and make sure your plan fits with ReviewXpo's features, functions, and pricing plans.
Also, in the tutorial part, we have demonstrated how you can easily add a review app to your store. We hope that this guide helps you to make a wise decision in due time.
Take your time, carefully check the considerations we talked about above and make your wise decision. Do let us know in case we missed anything to add to this guide. We’re open to getting any feedback and suggestions from you.
So, start using the Review App right away to get some genuine reviews for your online store!
ReviewXpo is an easy-to-use Shopify product reviews app to collect, showcase, engage & grow customer product reviews.
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