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Can't figure out the right words to ask for reviews for your business? Be a bit pushy, and your customers might just leave a negative review. So, how to ask for customer reviews for an eCom store?

In most cases, asking them nicely and showing them how much their feedback means to you should do the trick. However, don't pressure or guilt-trip customers. Keep it short, sweet, and focused on the benefits of leaving a review.

For example, you could say something like, "Have a few seconds for a review? It will help us filter the best products for you".

There are quite a few tactics on asking the customers and ways of requesting reviews. Let's see them today.

Let’s start! Shall we?

Pro-Tip For Shopify: You can streamline and automate the review gathering process in your Shopify store with ReviewXpo, the best AI-powered Shopify review app out there. 

Tactics to follow while asking for customer reviews

Worried your customers may not leave a good product or service reviews? Or worse yet, say something bad and ruin your reputation? Don’t worry. Here are some of the best tactics to follow while asking customer reviews:

Be polite and direct: Please, review, pretty please!
A little politeness can go a long way, especially while asking for customer reviews. So, don't be shy to say, "Please, review, pretty please!" Using a polite language, you can boost review response rates by a whopping 20% in any marketing strategy. 

Review and be rewarded: Incentives for feedback fiends!
If you want customers to unleash their feedback fury, offer them some tasty incentives. Think discounts, loyalty points, or even freebies. A little gift always smiles an angry wife.

Show them their review matters
If customers understand the impact of their feedback, they’ll itch to share their thoughts. So, let them know that their opinions pack a punch. Show them how their product reviews or and service reviews help you grow. 

Make it quick and painless (Reviews in seconds)
Turns out, you need to simplify the review process and make it quick and easy for customer feedback. (50 to 60 words max) Who wants to waste two to three minutes for someone else, right? 

You should minimize steps, keep the review form concise to save customers' time and increase completion rates. 

Personalized persuasion: A Request Made Just for you
The more personal you get, the more sales you hit. So, ditch the generic spiel and get personal. Address customers by name, and make reference to their specific purchases or interactions.

Share the impact of their reviews (Make them feel you need them)
Show that your customer's voice  matters and you depend on their feedback. And always end with a thank you.

Show appreciation for their time
Don't forget your manners—thank the customers for sharing their valuable time and opinions. Showing gratitude not only warms their hearts but also boosts customer satisfaction.

7 Effective Ways to Request Reviews and Gather Feedback

7 Effective Ways to Request Reviews and Gather Feedback

If not done right, word-of-mouth marketing will hardly get you any good reviews for your company or store. This is a common pain point, especially for businesses that are just starting out. Or the review quality is just too damn poor. 

Here's 7 ninja techniques to request reviews and gather feedback:

Direct Request
Always try to be direct to your approach. The less you lecture your customers, the better. However, simplify it with something like “Hi. Mr. X, Can you leave a review? It will be a honor having it”

Personalized Email
Everyone likes to feel special. So, make the reaching out personal. Address them by name and mention their recent purchase. Afterward, include the specific details about the product or service they got.

SMS/Text Message Or A Follow-Up Email
After you generate the lead from your customer, send him a follow up text. But, how do you ask for a review in an email?

Well, show your genuine concern. Ask them if they had any problem, or better yet, give them a discount for their family and friends. 

Only the big marketers do this. And yes, it works, plus will boost your reputation by more than half.

Post Purchase CTA
A bit of copywriting strategy will help you out here. You need to strategically place a call-to-action button on your website that will serve your purpose. Plus, follow where your customers will keep their eyes on, and put a CTA there. 

Website Pop-Up
It's all about timing on this one. You need to implement a well-timed pop-up on your website that appears after customers have spent their scrolling time. Go for a non-intrusive pop-up by using eye-catching visuals, concise copy, and a clear call-to-action button.

Social Media Callout
You need to craft captivating posts prompting followers to share experiences and leave reviews. Add eye-catching visuals, direct review platform links, and encourage tagging with relevant hashtags for maximum exposure. 

In-Person Appeal
For in-person appeal, you need to train your staff to ask for feedback after each transaction. Provide business cards with instructions on leaving a review. You can also use QR codes or short URLs for easy access. 

You can automate the review request process

If you are a shopify user, ReviewXpo is your shortcut to review heaven. With automated emails, SMS, in-app alerts, and social media charm, we'll make your customers sing your praises. 

Time-based triggers, personalized magic, and sweet incentives save time, boost sales, and turn customers into your biggest fans.

You can finally grow your store without putting any effort on collecting, showcases, or even social proofing with reviews.

Example Templates to ask for a Customer Review

Don’t worry if you don’t have any ideas. Here are 7 most popular templates to ask for a customer review that will make even the Better Business Bureau (BBB) curious:

Pro-Tip: Mix things up to make a unique version of the message. Use local search terms and widely used ones as well. Make the reader feel connected.

Template 1:

Hi [customer name],

I hope you're enjoying your new [product name]. I loved seeing your [photo of product] on Instagram!

Would you mind taking a few minutes to leave a review on our website? Your feedback helps us improve our products and services, and it also helps other customers make informed decisions.

Thanks for your time!

Template 2:

We're giving away a free [product] to one lucky customer who leaves a review on our website! Just head over to our [review page] and let us know what you think.

Template 3:

Leaving a review is quick and easy! Just click here [link to review page] and follow the instructions.

Template 4:

Hi [customer name],

I hope you're enjoying your new [product name]. I wanted to reach out and ask if you'd be willing to leave a review on our website. Your feedback is really important to us, and it helps other customers make informed decisions.

If you're not sure what to say, just a few sentences about your experience would be great.

Thanks for your time!

Template 5:

Hi [customer name],

I understand if you're not sure what to say in your review. Here are a few prompts that might help:

What did you like most about the product?
What did you use the product for?
Would you recommend the product to others?
If you have any other questions, please don't hesitate to contact us.

Thanks for your time!

Template 6:

Hi [customer name],

Thank you for taking the time to leave a review for our product! We're so glad you're enjoying it.

We appreciate your feedback, and we'll use it to improve our products and services.

Thanks again!

Template 7:

Hi [customer name],

I hope you're still enjoying your new [product name]. I wanted to reach out again and ask if you'd be willing to leave a review on our website. Your feedback is really important to us, and it helps other customers make informed decisions.

If you're not sure what to say, just a few sentences about your experience would be great.

Thanks for your time!

I hope these examples help you write effective copy to ask for customer reviews for your online store.

For Shopify Store Owners: If done right, the review count will skyrocket for sure. And collecting and arranging them will be harder than ever. Use ReviewXpo to do it without any manual effort from your part.

What is the best approach for soliciting reviews from customers or clients?

The best approach for soliciting reviews is through personalized emails within 1-2 days of purchase. It has a higher rate of response, the user feels connected and adds a sense of prioritization. 

Dive into your CRM or e-commerce platform to extract gems like names, purchased products, and order details. Then, weave these treasures into captivating subject lines and body text for an email experience they'll love.

How to make a review request feel more natural and genuine?

To create a natural and genuine review request, focus on building a personal connection with the recipient. Express your sincere appreciation for their feedback, explain why their opinion matters, and avoid sounding too sales-oriented. 

In the end, engage them in a meaningful conversation and show genuine interest in their thoughts.

Frequently Asked Questions

How to request a review without sounding pushy or desperate?

To request a review without sounding pushy or desperate, the key is to adopt a genuine and humble approach. Show gratitude for their time and opinions, while emphasizing their freedom to express honest feedback. Also, write as little as possible, and as much as needed.

What are some persuasive phrases or words to use when seeking reviews?

When seeking reviews, employ persuasive phrases that inspire action. Highlight the significance of their input in shaping others' choices. You can paint a picture of their impact on the success of your product or service. Words like "valuable," "informed decisions," and "contribute to our growth" can work wonders.

What are some examples of successful review request messages or scripts?

Here's an example of a successful review request message: "Dear [Customer Name], We deeply appreciate your trust in our product/service. Your feedback holds immense value in our quest for improvement. Please take a moment to share your experience, as your support fuels our journey. Thank you!"

It’s easy and simple. But it will work as if the customer is connected to you.

Are there any tips or tricks for increasing the likelihood of receiving positive reviews when asking for them?

To enhance the odds of positive reviews, prioritize extraordinary customer experiences. Address concerns promptly and consider offering incentives, like discounts or loyalty rewards, for genuine reviews. Always simplify the review process and follow up with satisfied customers.

What not to do when asking for reviews?

When asking for reviews, always avoid unethical practices when soliciting reviews. Steer clear of exchanging incentives for positive reviews, forging or manipulating feedback, or bombarding customers with excessive requests. Authenticity, honesty, and transparency should guide your approach at all times.

End Note

When asking for reviews, always be clear and to the point. On top of that, don’t push or sound bossy. A little please will do the trick for sure. 

It's all about being honest and upfront with your intentions, showing your customers that you genuinely value their feedback. Make it easy for them to share their experiences by providing multiple channels and a seamless process. 

And hey, if you're a Shopify shop owner, all your review collection and showcasing becomes automated with ReviewXpo. It’s AI powered, so you will have a virtual helper 24/7 doing the heavy lifting.

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